User experience research is a large part of what separates information from design graphic design. So why bother investing your time in something so intangible? A good designer should already know what the user needs. Right? “Often the most critical information isn’t quantifiable” writes Adam Raphael in his article UX research methods and when toContinue reading “Why bother with UX research? Designers already know best”
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What do Nordstrom, Pixar, and Google have in common? UX
The commonality of an intuitive user experience with these corporate giants is no coincidence. But what about brick-and-mortar, and stores with physical locations? Do they benefit from user experience? The benefits of intelligent user experience transcend medium. “Why must you tell THIS story? What’s the belief burning within you that your story feeds offContinue reading “What do Nordstrom, Pixar, and Google have in common? UX”
Logan Senko 