Forget design conventions! Well, maybe not all of it.

We’ve all seen it, that flashy new gadget comes out and everyone goes “wow, it’s cool but what a terrible design”. It’s shocking when something upsets our expectations. 

So why does it work?

readjust the design, think outside the box..” writes Fellype Nascimento in his UX Planet article titled  Tradition vs Innovation in UX Design

“In the face of design decisions, why should we value standards?”

Nascimento continues:
[…] “innovation is much more a transformation process than of creation process
Deriving our design from conventional patterns allows designers to innovatively transform their designs”
[…]

So derive and transform? Got it! Or is that always the best approach?

Jaymie Gill took a stab at transforming the Apple Music UI. In his case study, Redesigning the Apple Music app— UI/UX Case Study he writes “if I changed/added a feature: problem + solution = what + why”.

Redesigning some of Apple’s design choices

Gill continues: 

[…] This case study is not about reinventing the wheel in terms of UI. The goal was to upgrade the app, not completely overhaul it with a new design system. It was about building upon the current foundations already laid by Apple and leveraging it to maximise the user experience […]

Building on existing foundation is a productive approach to user experience design, especially when that foundation is Apple. What else can we learn from the industry giant?


“With the company verging on becoming the world’s first $1 trillion business organization – there’s a lot that designers can learn from Apple and introduce into their own design environments” says an Interaction Design Foundation article titled Apple’s Product Development Process – Inside the World’s Greatest Design Organization

Iterate, iterate, iterate.

The article continues: 

[…] “Apple’s Product Development Process may be one of the most successful design processes ever implemented … You may not be able to emulate all of their processes within the space of your own workplace but there’s no reason that you can’t develop written processes for design phases and launch phases of your projects, for example” […]

As innovative and radical as a design may be, the designers responsible for it considered the standards and chose meaningful deviations in order to transform their design into something profound. 

Tags: UX, UI, Information design, Apple, IOS, Apple Music, design thinking, design, designer, Fellype Nascimento, Jaymie Gill, Interaction design

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